LEADERSHIP BIOS

BILL FREEMAN

.

Bill Freeman joined Mozaic as a founding partner, after years leading both traditional ad agencies and new technology businesses.

He began his agency career at Leo Burnett in Chicago and served as a vice president from 1984 to 1992, helping win the $120 million Miller Lite account. While at Leo Burnett, he also lead multi national client expansion in Pacific Rim countries as regional account director, based in Hong Kong.

In 1993, Bill became the president of TBWA Chiat/Day in St. Louis and U.S. board member. Bill helped turn around the $100 million-billing office after several years of running in the red. In 1999, Bill entered the digital marketing business as CEO and president of Interadnet, an ad serving/digital media technology company. The company was sold to Mediaplex in 2001. As CEO of Advanced Results Marketing, a direct-response advertising agency, Bill helped return the company to profitability and exit sale for the private equity funding group.

Bill graduated cum laude from the University of Michigan in Ann Arbor with a degree in Marketing/Radio TV Production in 1978. Since 1995, Bill has been an active member of the Young Presidents Organization and has also served as a guest speaker for the Advertising Education Foundation, Washington University in St. Louis and St. Louis University.

FAST FACTS

  • Before joining Mozaic, partner Bill Freeman spent years in Hong Kong, leading client expansion in Pacific Rim countries.